According to a new report by Forbes Insights, in association with Pitney Bowes, “The Eureka Moment: Location Intelligence and Competitive Insight,” by mapping different types of data—such as storm patterns, infrared heat signatures or waterways—location intelligence can bring previously unseen spatial relationships to light and, as a result, improve decision making. If, as is commonly estimated, 80% of all business data contains a location component, it is critical to understand how location affects business. Properly analyzing location can provide insights that support and improve decision making in everything from marketing to supply chain logistics and operations. In recent years the convergence of business intelligence, mobile and big data has given rise to data-driven organizations. But business intelligence platforms typically miss an important dimension of data analysis: location.

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