In a digital economy those companies that own and analyse data are increasingly powerful.
On the one hand the real-time data from connected:
- Homes
- Autos
- Buildings
- Plant & Machinery
- Supply chain
- People
Deriving actionable insight needs more than just technology. BI & Analytics Officers are likely to plan why and what they need to analyse- i.e. what will they change as a result of these new insights.
This overlooks a major gap however- the boring but vital data that is inaccessible - unstructured data in:
- Word documents
- Web Forms
- Photos
- Video
- Audio files
- Emails
Without analysing this vital information is missed, decisions are poor and profitability suffers.It is not untypical to find 90% of an insurers data is inaccessible!
A Chief Data Officer is needed as much as a Chief Analytics Officer. That makes a strong team together with a Chief Digital Officer. That's a sign of moving from being analogue to being digital!
The 90% of data can be accessed though-
See 360Insight combined with 360Retrieve
