Whenever I read about some success with IBM's Watson I can't but think the name choice was unfortunate( I know it's from the founder...) ...
Mike Daly
This is not a reflection on Salesforce, Pardot, Marketo, Eloqua et al. It is just the frustration of having marketing operations focus...
Forrester pointing out emerging and converging technology smart marketing will need to embrace. Moving from free-standing location data...
After the $billions invested year after year in analytics it is an indictment of line-of-business managers and IT that little real...
The context of the title is that of marketing. Media-rich analytics combined with internal data, major surveys, other external data...